Website Visibility Checklist

 Website Visibility Checklist

40 quick checks that help customers find your website on Google, social media, and maps. Tick them off in any order. Your progress stays in this browser only.

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Pick any item to begin. Foundation is a good first stop.

Foundation

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Make sure search engines can reach your site.

• Your site opens on a secure address that starts with https.
• Your site uses a custom domain you own, not a free subdomain.
• Search engines are allowed to find your site. Any "hide from search" setting is off.
• You have submitted your sitemap to Google Search Console.

Titles and descriptions

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What people see in search results.

• Every page has its own clear title with the main topic in it.
• Every page has a short description that makes people want to click.
• Each page has one main heading, with subheadings that organize the rest.
• Page addresses are short and readable, like /services/social-media.

Content that gets found

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Answer what your customers search for.

• You know the 5 to 10 phrases your customers type into Google.
• Each service has its own page that answers a real customer question.
• You publish a helpful post or update at least twice a month.
• Older pages are refreshed with new facts, examples, and dates.

Images and video

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Help search engines understand your visuals.

• Every image has alt text that describes what it shows.
• Image file names describe the picture, not "IMG_1234".
• Images are compressed so pages load quickly.
• Videos have a clear title and short description, and do not autoplay with sound.

Speed and mobile

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Most visitors will arrive on a phone.

• You have opened every main page on a phone and fixed anything hard to read.
• You have run a free speed test and noted your score.
• Buttons and links are big enough to tap, with space between them.
• No pop-up covers the page on mobile.

Local and business profile

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Show up on maps and local searches.

• You have claimed and completed your Google Business Profile.
• Your business name, service area, and phone number match everywhere online.
• You ask happy customers for reviews and reply to every review.
• Your business is listed in a few trusted directories.

Social and sharing

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Connect your channels to your website.

• Your social profiles link back to your website.
• Your website links to your social profiles.
• Each page shows a good title and image when it is shared.
• You share every new page or post on your channels.

Trust and action

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Turn visitors into enquiries.

• Contact details are easy to find on every page.
• Each page has one clear button that tells visitors what to do next.
• You show testimonials, case studies, or client logos.
• A privacy policy and terms are published and linked in the footer.

Links and authority

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Build connections that point to you.

• Related pages link to each other.
• Broken links are fixed or removed.
• Partners, clients, or local groups link to your site.
• You have been mentioned or listed on a trusted site in your industry.

Track and improve

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Know what is working.

• A traffic tool, such as Google Analytics, is installed.
• Google Search Console is set up and you check it monthly.
• You track the actions that matter, such as calls, form submissions, and bookings.
• Each month you review the numbers and pick one thing to improve.

How to use this checklist

Checklist by NKD Digital Solutions. Innovation starts here.